Tiwa Savage Excited at New York’s Times Square Seeing Her Photo Displayed

There is always a point in one’s life when things pick up and you can see everything finally falling into place.
The above aptly described the mood of superstar singer and songwriter, Tiwa Savage, who released a striking visuals for her new single, 49-99.
She was still basking in the euphoria that comes with it success locally before she alerted her fans of the ‘worldwide’ angle to the new video following the display of her picture in New York Times Square over the new video.
The elated Tiwa who couldn’t contained her joy wrote on her Instagram page: “New York Times Square We did say WORLDWIDE release #49-99 New Single out now watch the visuals on YouTube. Huge shoutout to @vlewit and @youtubemusic.”

Times Square is a major commercial intersection, tourist destination, entertainment center and neighborhood in the Midtown Manhattan Section of New York City at the junction of Broadway and Seventh Avenue. It stretches from West 42nd to West 47th Streets.

Brightly adorned with billboards and advertisements, Times Square is sometimes referred to as “The Crossroads of the
World”, “The Center of the Universe”, “the heart of The Great White Way”, and “the heart of the world”. One of the world’s busiest pedestrian areas, it is also the hub of the Broadway Theater District and a major center of the world’s entertainment Industry.
Times Square is one of the world’s most visited tourist attractions, drawing an estimated 50 million visitors annually. Approximately 330,000 people pass through Times Square daily, many of them tourists, while over 460,000 pedestrians walk through Times Square on its busiest days.

Meanwhile, the single and video is her first official solo work since she exited Mavin records and joined Universal Music Group in May.

The single and Meji Alabi-directed video began global streaming on September 5 following a listening party where Tiwa explained the message behind the song and video.

The video features a recreation of Congo High: Class of ’72, an epic photography collection of Congolese schoolgirls in eccentric hairstyles and blue white-collared uniforms.

Tiwa Savage recreating Elliot Elifoson’s photograph Source @tiwasavage

The photographs were taken by renowned photographer, Elliot Elisofon. The girls were living in the early 1970s Congo, the beginning of the Mobutu regime.

Elisofon was actively campaigning for ‘African authenticity’, attempting to purge the country of all colonial cultural influence.

Taking some cue from his works, Tiwa re-imagined the styling of the girls in the photographs and explained that the song was a call for social change.

She said, “The song encourages the young to put down the sense of inheritance and work for what they desire in life, for a better tomorrow.

“We can’t sit on our old glories and expect things to change for the better. On ’49-99,’ Tiwa says.

“‘49-99’ also addresses some political leaders who, instead of focusing on the growth of a nation, are there just for the money and having affairs with underage girls –

While the citizenry is hustling hard to make a daily living.” She added.

The music star elaborated on the song in a press release ‘49-99’ as a term coined from the hard life many Nigerians go through.

The song reveals a case study of a transit bus service which ought to serve 49 persons but due to the poor economic condition is often made to carry twice the number with so many persons standing.

The track also references Fela Kuti’s famous “49 sittings, 99 standing” line from his 1978 song “Suffering and Smiling.”

Throughout the track, Tiwa sings about the pursuit of money in Nigeria, offering commentary on widespread poverty.


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