Rihanna has announced that her Fenty Beauty and Fenty Skin products will become available in eight African countries from the end of this month. In a social media post, the pop star said she had “been waiting for this moment” and that this was “just the beginning”.
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The beauty products will be available in Botswana, Ghana, Kenya, Namibia, Nigeria, South Africa, Zambia and Zimbabwe. Social embed from twitter ReportReport this social embed, make a complaint Rihanna, whose full name is Robyn Rihanna Fenty, launched Fenty Beauty in 2017 in a partnership with luxury goods company LVMH (Moët Hennessy Louis Vuitton). She is worth $1.7bn (£1.2bn), with an estimated $1.4bn coming from the value of Fenty Beauty. The company reportedly made $100m (£72m) in its first 40 days. It makes more money than other celebrity-founded beauty brands such as Kylie Jenner’s Kylie Cosmetics, Kim Kardashian’s KKW Beauty and Jessica Alba’s Honest Company, according to Forbes.