- Safiu Kehinde
With four games left before the end of the 2024/2025 English Premier League season, Chelsea Football Club has gotten a new front shirt sponsor.
The West London club which had been without shirt sponsor since the 2023/2024 season, finally announced a new, long-term global partnership with Dubai-headquartered DAMAC Properties.
Chelsea made the announcement in a statement issued on its official website on Wednesday.
Coupled with becoming the club’s official Property Development Partner, DAMAC will also feature on Chelsea FC’s front of shirt for the rest of the season.
According to the club’s statement, the new development will be built with Chelsea Football Club’s famous brand woven into the fabric, from its concierge service to its high-performance spaces.
It will also reflect the very best of Chelsea FC both in terms of high-end style, commitment to excellence and vision for the future.
DAMAC Properties will feature on Chelsea FC men’s and women’s shirts for the remainder of the 24/25 season, with its debut at the UEFA Conference League semi-final fixture against Djurgarden this Thursday.
Reacting to the development, Jason Gannon, president and COO of Chelsea Football Club, expressed optimism over the new deal, stressing that the collaboration will bring Chelsea to life in Dubai and support the club’s growth on global stage.
“DAMAC are world renowned in building luxury properties, and we are thrilled to be working with the industry leader to bring to market a first-of-its-kind branded Chelsea FC residence in Dubai.
“With the club located in the heart of London, the collaboration will bring Chelsea to life in Dubai, support our continued growth on the global stage.
“We can’t wait to see Chelsea Residences take its place in the Dubai skyline.” Gannon said.
On her part, Amira Sajwani, managing director of sales & development of DAMAC Properties, said the deal goes beyond celebrating the beautiful game but also set a new benchmark for those who expect nothing less than the exceptional, every time.
“This launch marks the first of an elite collection that celebrates not just the passion of Chelsea FC but its enduring legacy, innovative spirit and relentless pursuit of excellence.
“This initiative goes beyond celebrating the beautiful game; it sets a new benchmark for those who expect nothing less than the exceptional, every time.” Sajwani said.
Chelsea had enjoyed several shirt sponsorship deals with multinational companies and had remarkable successes in the course of the sponsorship.
The club is, however, mostly renowned for its partnership era with Samsung under which they won several trophies, including their first ever UEFA Champions League title.
Following Samsung’s departure, Yokohama Tyres took over Chelsea’s shirt sponsor with the club earning it’s second UEFA Champions League title as well as Premier League title before the club’s takeover by BlueCo which birthed a new revolutionary change.