Massive! KAP, Mastercard Enter Into Partnership to Train 300,000 in Film, Motion Productions in Three Years
300,000 Nigerian Young People to be Trained in Film, Television, and Motion Production through KAP Academy and Mastercard Foundation Partnership
The KAP Film and Television Academy has entered into a partnership with the Mastercard Foundation to train about 300,000 young Nigerians in film, television and motion picture productions within the next three years.
In what appeared a landmark move to take many young Nigerians off the job market and equip them with the needed skills, KAP and Mastercard Foundation will bring about huge opportunities in the entertainment sector which is already providing jobs for younger people.
Founded by award-winning filmmaker, Kunle Afolayan, the KAP Film and Television Academy is one of the specialized services subsidiaries at the KAP Hub in Lagos, which was formally unveiled to the public on Thursday September 30th, 2021.
According to a statement by the CEO & Founder, Mr. Kunle Afolayan, the KAP Academy will leverage smartphone technology for the training programme and teaching will be conducted through a learning app.
He said, "The Academy focuses on growing the next generation of
skilled filmmakers through the tutelage of veterans and film professionals who provide hands-on experience in diverse aspects of filmmaking to enrolled students."
"The KAP App is a mobile learning application where multimedia content – which includes video and audio lessons, visual presentations, video simulations, and interactive testing – will be delivered to the students. It will allow students to have
access to interactive learning content, industry professionals, community forums, an electronic library, a job board, financial support, contacts, and links among others," added Afolayan.
He further explained that the KAP Academy's training programme will include The Masterclass Series, a virtual series of 20 episodes providing e-learning to aspiring filmmakers, covering several
aspects of filmmaking from directing, cinematography, and the business of film using Afolayan's acclaimed movie, ‘The Figurine’, as a case study. The virtual series will be free to watch on KAPtv's YouTube channel.
The programme will also include two levels of certifications from professional institutions in the areas of screenwriting, sound, editing, directing, cinematography and production design, among others as well as practical hands-on training. It will also link participants to employment or gig entrepreneurship activities, not only in the film
industry via placements and internships, but in related sub-sectors such as fashion, make-up, music scores, editing, and script writing.
To ensure young people enrolled in the programme have access to the tools required for digital learning, free tuition and smartphone devices will be offered to students from less privileged backgrounds. These tools are being provided through a partnership with the Mastercard Foundation and its Young Africa Works program in Nigeria.
Chidinma Lawanson, Nigeria Country Head at the Mastercard Foundation said, “The Nigerian film industry (Nollywood) produces approximately 20,000 films annually and generates estimated revenues of up to US$600 million. It is the largest film
industry in Africa and the third largest globally, after Hollywood and Bollywood.”
“Despite this growth and scale, many important aspects of the industry remain informal and fragmented. As a result, very few practitioners can reach their full potential creatively and economically. The Foundation’s partnership with KAP has the potential to enable at least 102,500 work opportunities for youth in the vibrant creative industry in Nigeria,” Lawanson added.
The statement explained that applications are open to anyone between the ages of 18 and 35 years old.
It said selection will be based on a one-minute video pitch to assess the level of skill, passion, and socio-economic status of each applicant. To encourage strong female participation,
50% of the placements in the programme will be given to young women.