By Oluwatomisin Amokeoja
The United Bank for Africa, UBA Plc, has launched an Online Radio channel, RED Radio, with an exclusive interview with Nigerian musician, Ayodeji Balogun, popularly known as Wizkid.
Wizkid, who is a brand ambassador of UBA, said “I am never too busy for my UBA family" as he granted an exclusive interview on one of the station’s flagship shows ‘On the Street’ where he spoke extensively about his upcoming album and what his fans should expect from him in the coming weeks.
According to a statement signed by UBA's Head of External and Media Relations, Mr. Ramon Nasir, RED Radio, powered by UBA, is a lifestyle web platform that has been set up to inform, educate, entertain and to bring to the fore, the best of Africa.
"Much like its sister platform, REDTV, RED Radio is expected to showcase the best in lifestyle, entertainment, music, news, comedy and fashion," the statement read.
Speaking on the launch, Group Chairman of UBA, Mr. Tony Elumelu applauded the initiative, emphasising that UBA is a financial institution always ready to support creativity and entrepreneurship.
Elumelu, who was recently listed among The 2020 Time 100 most influential person in the world, said: “Creativity and innovation are a powerful combination and every detail in an art piece is important and meaningful. This applies to growing businesses and budding entrepreneurs.
"You will encounter challenges, like I did, but each experience is a lesson that brings you closer to your goal. That is the beauty of creativity.
"There are many ways to make something beautiful, to make a sound interesting or to bring a story to life. You can define your expression, and today, as UBA’s RED Radio launches, I wish Bola Atta and her enterprising team many successes through this beautiful medium of expression.”
In her reaction, UBA’s Group Head, Corporate Communications, Bola Atta, said: " just like, REDTV which is Africa’s leading online entertainment network, RED Radio is positioned to fast become the foremost online radio platform in Africa."
RED Radio, according to the statement, promises to bring rich and possess engaging contents that will keep its audience coming back constantly for vibrant and robust entertainment. Listeners can tune in to www.itsredio.com 24/7.