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Says Obscurity Means Bankruptcy
- Safiu Kehinde
Nigerian Socialite, Pascal Okechukwu, popularly known as Cubana Chief Priest, has fired back at the founder and Chairman of Coscharis Motors, Dr. Cosmas Maduka, over his criticism of the ‘Money na Water” catchphrase.
NPO Reported that Maduka had in a video shared on his Instagram page on Monday expressed his disdain with the catchphrase popularised by Cubana Chief Priest, stressing that those shouting “money Na Water” and flaunting their wealth are people with wrong values.
While he did not mention the socialite’s name, the Coscharis Motors founder said he has never seen anyone with real money flaunt his wealth saying money is water.
He listed oil Mogul Femi Otedola and Tony Elumelu, a banker as some of the wealthy Nigerians who are never seen throwing money at parties.
“I’ve never heard Tony Elumelu say money na water. I’ve never heard Femi Otedola say money na water. And I’ve never said money na water.
“When I come to function and you start that madness; start throwing money on people, I behave like I’m going to toilet, and you will not see me again. Because these are dead value system, bad culture that we have learnt, and it became invoked in this state.” Maduka had said.
Reacting to the statement in a post on his Instagram handle on Tuesday, Cubana Chief Priest held that the world has evolved beyond Maduka’s generation where factories, fleets, and real estate were considered as capital.
The socialite asserted that visibility is what makes up today’s capital as he labelled obscurity as bankruptcy.
“With all due respect to the motivational speaking older generation who built wealth quietly, the world you thrived in is not the one we live in today. In your time, capital was factories, fleets, and real estate. In our time, attention is the main capital.
“These capitals listed cannot sell in today’s market without the major capital Attention(visibility).
“Visibility has become the new currency. In a digital economy, obscurity is bankruptcy.
“What you don’t show doesn’t sell. What you don’t amplify dissolves into silence.
“We are the noise that’s why you know us to the extent you had to use us to make references in your dry speech because you want to use us to trend without paying us, na why you dey run when you see us, you no wan show us real love.” He said.
While taunting the Coscharis Motors CEO for his claim of exiting an event through the toilet, Cubana Chief Priest clarified that his ‘money na water’ catchphrase symbolises excess liquidity, abundance, and flow of relevance, visibility, and influence.
He noted that content creation, ability to attract attention and sustain engagement is the new oil field, labelling
“Tell me, why must a billionaire pretend to use the toilet just to run away from an event, that’s a lot of stress for a real billionaire.
“When I say “money na water,” it’s not vanity – it’s a revelation of excess liquidity, abundance, and flow. Water moves So does relevance, visibility, and influence.
“The ability to attract attention and sustain engagement is the new oil field.
“A man with massive attention today has more leverage than one with quiet billions but no presence.
“Content is not noise. Content is digital equity.
“The same way factories produced wealth in the 80s, attention produces wealth today. We’ve moved from industrial capitalism to introducing attention capitalism thanks to Zuckerberg.” He said.
Cubana further slammed Maduka for comparing himself with the likes of Nigerian billionaires, Femi Otedola and Tony Elumelu.
He labelled the businessman as Nnewi billionaire, accusing him of being stingy with his wealth unlike Otedola and Elumelu who he menitoned in his speech.
“While your generation built fences to protect their wealth because they don’t want to help, our generation builds platforms to project it. Silence once symbolized power, today presence does.
“You mentioned Elumelu that’s my mentor on the corporate sector, he doesn’t just say money na water Papa lives it.
“Likewise, the overall Don, Otedola. These are people who used their wealth to give Africa proper visibility that’s why you can publicly identify with them because they are not the only billionaires you know, why didn’t you use our nnewi billionaires ?
“You go dey mention the ones wey sabi chop their money, why you no use the ones wey sabi hoard money like you, dem plenty for main market.
“Well, you did so because you know they do more for Africa with their money by the way the spend it which commands respect for Africa.
“Remove your name from that Otedola & Elumelu list you don’t belong there sir. Your name dey nnewi billionaires list.” He said.
Cubana Chief Priest reaffirmed his stance on perception of wealth as he announced that he will dropping a new song titled “Money na Water” on Friday.
“And like I said at my last interview on Channels TV — “Money na water” is a prophecy that connotes wealth overload.
“This is my story Perhaps some may choose to go with “lack na water” but over here… MONEY NA WATER* na my business be this.
“Na My Lamba make nobody try spoil am as e dey go, wetin from here enter Venezuela” the peace anthem will drop this Friday midnight.” He added.