As a university teacher, I have always, following the school of thoughts of my remote and immediate academic mentors, loved to marry the theoretical with the practical spheres of learning. Driven by the Radio Netherland Training Centre’s learning by doing philosophy, when I conceived the idea of a book on Public Relations, I was not looking at a book that would only talk about concepts without discussing the real manifestations in real time cases. That was why when I eventually concluded on writing a book with two other colleagues, we agreed on using the case study method.
This is because using a case study approach enhances teaching and learning in the classroom. It is also a multi-method approach that gives both the writers and the readers the opportunity to derive practical knowledge from the case(s) examined. This is why today I am happy to announce that my first book on PR is scheduled for release and launch in the third week of January by God’s grace.
The book, titled Handbook of Public Relations: Making a Case for Digital and Data Driven Public Relations Practice, examines a retinue of cases cutting across strata of reputational management. The cases stride educational management, governmental relations, international public relations, corporate social responsibility, crisis management /communication as well as political communication.
READ ALSO:
- 2023: Rivers Remains ‘No-Go Area’ For Other Parties; Wike Tells APC
- The Letterman By Musikilu Mojeed: A Review By Bishop Mathew Hassan Kukah
- Floods: SERAP Sues Buhari Over Failure to Probe Alleged Missing Ecological Funds
The issues treated within the cases are both diverse in nature and recent in history. This gives the opportunity to teachers, students, practitioners and anyone who lays their hands on the book the opportunity to learn from recent happenings. From customer relations, stakeholder management, to governmental relations and reputation management to crisis communication, the handbook treats critical public relations issues with the aim of drawing out important strategic lessons learnt from the manner in which these issues handled.
As we approach the new year and the launch of the book, there are lined-up programmes to get the book into conversations in higher institutions and among professional bodies in Nigeria.
Please, watch out!
•Adebiyi teaches at the Fountain University Osogbo